Ingvar Kamprad

Flag up Sweden! (FuS)

So, it’s time again for my weekly challenge. Once a week, I’m going to #Flag up Sweden (Fus). I’m trying to find something that I like about Sweden, or at least find something positive to say about someone, something, or well really anything remotely associated with this tree-ridden country.

And this week, it’s the year 1926. Or rather something that happened on that momentous day in history; a day that heralded 3 events of varying importance in the making of Sweden.

FIRSTLY, Ingvar Kamprad the founder of the flat-packed, plywood emporium (otherwise known as IKEA) was born.

SECONDLY, Volvo PLC was formed.

THIRDLY and most significantly, a baker in the wooded highlands of this region was inspired.

This unsung Swedish hero, Ingvar Strid, created Budapest. Something that, despite its name, has absolutely nothing to do with countries or invasions. Although it could well be that Ingvar’s ancestors were involved in some dispute or other as ‘Strid’ is the Swedish word for battle or combat.

No, this has all to do with a pastry. Quite where Ingvar Strid got his inspiration from I do not know. But, out of the gloom of the late 1920’s, there emerged a king among cakes.

And what I do know is, if you love hazelnut chocolate meringue wrapped around oodles of cream and mandarins you’ve now got at least ONE very good reason for visiting Sweden.

Budapest

Budapest

 

As if to recognise its huge historical value, Budapest was last year given its own day.  And May 1st is now, amongst other things, National Budapest Day.

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